EZ MED Branding/ Identity making medical information and self treatment that much easier. This brand and first aid kit is for those who want to know what their over the counter drugs are intended for, what its' molecule makeup looks like and what it targets to make you feel better.
Illustrative posters and labels combined with a clean bold logo attract the eye without overwhelming the consumer. Clean typographic laying out of information makes it easy to read and receive the necessary knowledge for someone to treat themselves.
The first aid kit follows this aesthetic with the primary rich, bright red and supported cool teal and grey. Illustrative icons of the brain, stomach, nose, and bandages are easy indicators of what is in each medicinal jar. They coincide with the more detailed drawings on the posters.
The design for this brand is meant to be easy and educative.